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Marketing myopia: The blind spot at cross-roads
I have often heard the phrase, “What are the three things that keep the CEO awake at night?”. These days, I believe there are three letters that keep CEOs of most major industries awake: OTT (Over The...
View ArticleTime for a change
It is not uncommon to find one term being substituted for another. For instance, because of the fame and cultural identity of Hollywood, a district of the city of Los Angeles in California as the...
View ArticleUnity amidst diversity
Organisations have a life of their own. Sometimes they expand and at other times they contract, much as how the lungs expand and contract with breathing that provides life to us! However, barring the...
View ArticleM2M: Getting more ‘fizz’ from the data dispensed by the Coke-machine
If you are desperate for a fizzy cold drink on a hot summer day but don’t have coins to use in the Coke vending machine then don’t despair! Just send a text message with a product code and ‘Short Code’...
View ArticleThe next ‘mining’ boom is in digital data
The next gold rush has already begun! But don’t go looking for it in Bathurst, Ophir, Ballarat, Bendigo or California. It is already lurking around in every touch points of where your business...
View Article‘Single View’ to ‘Social View’: A paradigm shift in Customer and Product...
A recent survey on social network finds that over eighty percent of survey respondents reported using social technologies in one or more areas of business, including marketing, employee collaboration,...
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Consumer Data – The ultimate weapon for agile retention management
I am, like most consumers, always looking for the best deals! Towards the end of contract period is when I am most active in looking for the best phone deal I can get! What makes my task very difficult...
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Cost versus Value Metrics: You are What you Measure
A while ago I read an interesting paper by John Hauser, professor of Marketing at MIT Sloan School of Management titled, “Metrics: You Are What You Measure!” which he wrote jointly with Gerald Katz of...
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Why the Telcos need to Revisit their Big Data Strategy Now
While the telecom industry has been obsessed with generations of mobile technologies commonly known as 2G, 2.5G, 3G, 3.5G and 4G, the problems that customers (a.k.a. subscribers) were facing with...
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20/20 Vision: What can we Learn from Kodak and eBay for Big Data Analytics?
In the medical field, an ophthalmologist and optometrist perform visual acuity tests to check vision as well as structures and functions of the human eye. The metric 20/20 represents normal vision and...
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5 Steps to Making BI Smarter in Big Data Analytics
In recent months, I met with the Business Intelligence (BI) teams in different countries to discuss Big Data Analytics. What transpired from the meetings is clear lack of awareness of what Big Data...
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How Big Data Analytics Enhances Macro-economic Planning – A Point of View...
I was always curious about the connection behind the so called Butterfly Effect, which paints a theory that a butterfly flapping its wings in the Amazon forests can cause a tornado on the other side of...
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Next Wave of Business Intelligence: Prospering from Discovery Analytics
Recently, I came across a review of the book “Average Is Over - Powering America Beyond the Age of the Great Stagnation” by Tyler Cowen that highlights how the global labour market is changing...
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Making Better Decisions Through Discovery Analytics
According to John Maynard Keynes, the famous macro-economist , when choosing between the alternatives we often fall back on our motive or sentiment or chance, because mathematical basis is inadequate...
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The Need for Tactfulness in Big Data Analytics
Big Data allows companies to market to specific customers more so than previous attempts at targeted marketing. Marketers get excited about the readiness with which variety of data sources are...
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Schema Freedom with NOSQL, but Not Free of Information Governance
The Big Data movement is giving rise to runaway growth of new file systems and databases with various types of data access mechanisms that attempt to link connotations with SQL but differ widely in...
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Why Net Promoter Score is Not a True Measure of Customer Satisfaction
Among all the customer satisfaction measures, Net Promoter Score (NPS) stands out as the Real McCoy. We can see why, because NPS is considered to provide direct contribution to the bottom line of the...
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New Privacy Laws Imply Data Scientist by Day, Lawyer by Night!
Australia’s newest privacy legislation came into force in March this year. If you have not reviewed it then, you are missing a key component of the evolving digital economy that is impacting everyone....
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Lessons for Data Lakes from a Tale of Two Seas
A friend of mine sent an interesting article that highlights the differences between the Dead Sea and the Sea of Galilee which I reproduce below with due credit to its original author. It provides a...
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